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The 2022 Families Fighting Flu Influencer Campaign

woman posing with kids
Posted on December 5, 2022
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Families Fighting Flu is proud to work with 11 influencers this fall who are sharing their personal stories about the flu, and the importance of getting flu vaccines.

Why influencers? These content creators are the faces of social media. We wanted to engage real people who have a direct connection to the flu to share our important mission with their highly-connected audiences. Here is a look at the team.

Jamilla and Que
This ‘two-mom crew’ shared an Instagram Reel about how influenza is a very serious illness, with getting a vaccine as the first line of defense.

“No one is immune from getting the flu as even healthy individuals can have serious complications. Everyone should advocate for themselves and their family members.”

Tiffany is a three-time Olympian, pharmacist and mom who has seen the devastating effects of the flu first-hand. She shared an Instagram story about how even young and healthy people can have serious complications from the flu, and how easy it is to get your flu vaccine.

“Receiving a flu vaccine can be as simple as heading into your local pharmacy and getting it while you are grocery shopping.”

Michelle is a twin mom and pediatric nurse practitioner in a pulmonary unit, so she prioritizes her and her family’s annual flu vaccinations now more than ever. Her Instagram post shared her expertise.

“When kids fall critically ill with the flu, it’s people like me that see the hardest parts in the hospital—from tracheostomies to mechanical ventilators to labs and x-rays and more. In kids, influenza infections can get very serious very fast. These kinds of hospitalizations can be easily prevented with flu vaccines–that everyone 6 months and older can receive.”

Danielman showing vaccine bandage
Daniel is dad to twin boys and shared an Instagram post and story about this important campaign.

“Let’s make it a priority to keep ourselves and our families safe, out of the hospital and healthy. We all need to support and advocate for the success of the Influenza vaccine.”

When Ashley had the flu several years ago, it was the sickest she had ever been. Experiencing this plus having to miss out on holiday milestones with her children was a good learning experience and now she is an advocate for the vaccine, as told in her Instagram post.

“I was so lucky to only have been sick for a few days even though I was very saddened to miss out on the holiday with my children. I’ll do everything I can to not repeat that again.”

Tamara is a mom of four and welcomes the opportunity to share how important it is to keep up with vaccinations, as both she and her husband had serious experiences with the flu, told in her Instagram Reel. They vaccinate each year and vow to never skip a year, knowing the seriousness of the flu from this first-hand experience.

“The best prevention is the flu vaccine, and when symptomatic, get tested, because a positive test can be treated with antiviral medicine.”

Manan just had her second child and has shared the importance of getting vaccinated while pregnant. Her husband was hospitalized with the flu in February 2020, so she and her family know the importance of getting vaccinated. She shared more in her Instagram Reel.

“My family and I get our flu vaccines every year, and after my husband got the flu a few years ago and had to go to the emergency room, we were thankful that he was OK thanks to his vaccine.”

woman and child smilingAshley is a mom to three and knows first-hand the effects of the flu, as one of her children was in the hospital before due to influenza. Because of this eye-opening experience, she is now always advocating for the flu vaccine to friends and family. Her Instagram post shared several tips for fighting the flu.

“The number one way to help prevent the flu is to get vaccinated! The vaccination is a safe and effective way to help protect your family from the flu each year.”

Jill is a military wife and mom of three kids. Even though life gets so busy with school, work and activities, scheduling a flu vaccine for her entire family was at the top of her list in her Instagram Reel.

“I am making it a priority to schedule our family’s flu vaccines to protect the ones I love and our community this flu season.⁣”

Mack is a young mom to one. Growing up, she had the flu almost every year and wasn’t vaccinated, and she doesn’t want the same for her little boy so she shared her story in an Instagram Reel and TikTok.

“With Oaklynd starting school, I want to make sure he’s staying healthy and up to date on his vaccines and we’re taking extra precautions by getting him the flu shot.”

Stuart, a TV and digital host and mom of two little boys, noted in her Instagram Reel that she and her family want to enjoy all fall and the holiday season have to offer, so they made sure to all get their flu vaccines, knowing how serious the flu is.

“As a parent, I want to advocate for and do everything I can for both myself and my family. Getting vaccinated is the single most important preventive measure against flu.”

Thank you to our wonderful influencer partners for sharing our message to protect yourself, your loved ones, and your community by getting a flu vaccine. Show them your support by liking and sharing their content. And, if you are sharing your own story on social media, please use #FamiliesFightingFlu.

Families Fighting Flu on social media:

Images from Michelle, Daniel and Ashley

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