Mission: To save lives and reduce hospitalizations by protecting children, families, and communities against influenza.
Insights on Influenza
  • Science & Research

Recent Study Outlines Pillars for Successful Vaccination Efforts

5 Pillars for Successful Vaccination Efforts
Posted on January 25, 2021
Share this article:

A recent study published by Drugs in Context identifies 42 key factors, spread across five main pillars, for successful flu vaccination programs.  The study analyzed the United States, United Kingdom, Australia, and Canada as countries that consistently have the highest influenza vaccine coverage rates (VCR). The goal of the study was to provide a roadmap for countries with lower VCRs to learn from and tailor to improve their own coverage rates. Families Fighting Flu representatives participated in interviews that contributed to this study.

Even as the U.S. is used as an example of a high vaccination rate, we consistently fall below the World Health Organization and European Council goal of a VCR of 75% for populations at risk of complications from influenza.

Families Fighting Flu works across the pillars of success identified by the study authors to support increased VCR across all U.S. populations. We are proud that core programs of our organization are represented in the key factors for success, including our leadership in multi-stakeholder coalitions, increasing awareness of vaccine recommendations, developing communications with a strong call-to-action, coordinated communications campaigns, broadly sharing data on the impacts of flu on the healthcare system and economy, and working to increase trust through positive media coverage of vaccines.

While it is encouraging to see examples of successful vaccination efforts, there’s more work to be done. As noted in this study, the challenge remains in the U.S. to overcome vaccine hesitancy and combat concerns that flu vaccination does not work. We know that real change will require continued collaboration across all key stakeholders to bring the facts to life using personal stories and highlight the benefits of flu vaccination.

You might also be interested in...

Fighting Flu Together: Know Your Flu Testing Options in 2024
Survey Finds 2 in 3 Parents Get a Preventative Flu Shots Each Year
text reading black history month
Celebrating Black Health Heroes Fighting Flu
Stay Informed
Sign up for our Weekly Flu News and quarterly newsletter, Fighting Influenza, to stay up-to-date on the latest flu news.


You are required to accept all of the terms and conditions in this License Agreement in order to receive a limited, non-exclusive, non-transferable, non-assignable, royalty-free license to use the FAMILIES FIGHTING FLU, INC. logo, displayed below (the “FFF Logo”), from Families Fighting Flu, Inc. (“FFF”). In order to accept these terms and conditions, you must click the “I Accept” button below.

  1. FFF hereby grants to you, and you accept, a limited, non-exclusive, non-transferable, non-assignable, royalty-free license to use the FFF Logo, which you may download and use solely in online and print earned media publications for a period of no more than six (6) months in the United States.
  2. You acknowledge that the FFF Logo is a valid trademark; that FFF is the sole owner of the FFF Logo; and that FFF retains all right, title, and interest in and to the FFF Logo. You agree that any and all use that you make of the FFF Logo, and any and all goodwill arising from your use of the FFF Logo, shall inure exclusively to the benefit of FFF.  You also agree that you shall not challenge the validity of the FFF Logo or FFF’s ownership or title thereto during the term of the License Agreement or thereafter.
  3. You agree that you shall use the FFF Logo only in the form shown above, and that you shall not alter, modify, change, or edit the FFF Logo in any manner.
  4. You acknowledge the valuable goodwill and reputation in the FFF Logo, and that it is essential that the high standards and reputation associated with the FFF Logo be maintained. You therefore agree to use the FFF Logo consistent with the highest standards of quality so as to protect and maintain the FFF Logo and FFF’s rights therein.
  5. FFF shall have the right to review and inspect your use of the FFF Logo at any time. FFF, in its sole discretion, may determine that you are not using the FFF Logo in an acceptable manner and require that you discontinue your use of the FFF Logo.  To the extent that FFF requires that you discontinue your use of the FFF Logo, you agree that you shall remove the FFF Logo from all online and print earned media publications as soon as practicable under the circumstances, and that you shall not use the FFF at any time in the future.
  6. You must include the following notice in connection with any use of the FFF Logo: “The Families Fighting Flu, Inc. logo is the registered trademark of Families Fighting Flu, Inc.”
I Accept