Recent Study Outlines Pillars for Successful Vaccination Efforts
Posted on January 25, 2021
A recent study published by Drugs in Context identifies 42 key factors, spread across five main pillars, for successful flu vaccination programs. The study analyzed the United States, United Kingdom, Australia, and Canada as countries that consistently have the highest influenza vaccine coverage rates (VCR). The goal of the study was to provide a roadmap for countries with lower VCRs to learn from and tailor to improve their own coverage rates. Families Fighting Flu representatives participated in interviews that contributed to this study.
Even as the U.S. is used as an example of a high vaccination rate, we consistently fall below the World Health Organization and European Council goal of a VCR of 75% for populations at risk of complications from influenza.
Families Fighting Flu works across the pillars of success identified by the study authors to support increased VCR across all U.S. populations. We are proud that core programs of our organization are represented in the key factors for success, including our leadership in multi-stakeholder coalitions, increasing awareness of vaccine recommendations, developing communications with a strong call-to-action, coordinated communications campaigns, broadly sharing data on the impacts of flu on the healthcare system and economy, and working to increase trust through positive media coverage of vaccines.
While it is encouraging to see examples of successful vaccination efforts, there’s more work to be done. As noted in this study, the challenge remains in the U.S. to overcome vaccine hesitancy and combat concerns that flu vaccination does not work. We know that real change will require continued collaboration across all key stakeholders to bring the facts to life using personal stories and highlight the benefits of flu vaccination.
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