Mission: To save lives and reduce hospitalizations by protecting children, families, and communities against influenza.
Insights on Influenza
  • Advocacy
  • Flu Prevention

How Immunization Advocates Can Take Action to Fight Flu

post it reading turn knowledge into action
Posted on February 26, 2020
Share this article:

In a prior blog post, we talked about why immunization advocates need to raise their voices and the importance of speaking up about flu education, prevention, and treatment. Now, we outline five simple, actionable steps you can take to promote flu awareness and annual flu vaccination.

1. Lead by example by getting vaccinated against flu each and every year

First and foremost, advocates for flu vaccination should lead by example by receiving their annual flu vaccination. The Centers for Disease Control and Prevention (CDC) recommends that individuals get vaccinated every fall, preferably by the end of October and before flu starts circulating in your community. To show others how easy it is to protect yourself and your loved ones from flu, snap a #flushotselfie and share it on your social media!

2. Share pro-immunization posts on social media

In addition to sharing your #flushotselfie on social media, Families Fighting Flu offers a suite of free, downloadable images containing key flu-related messages about the importance of flu vaccination that you can share on your network. The CDC also offers a toolkit of infographics and pictures that encourage people to fight flu through annual vaccination.

3. Share stories about how flu is a serious disease

Stories are 22 times more memorable than statistics. To convey that the flu is not “just the flu,” it’s a serious disease, share family stories from the Families Fighting Flu website. Here you can find 50+ stories of infants, children, teens, and adults who have died or suffered from flu. Use these stories to start a conversation with friends and family who are hesitant about flu vaccination. Our stories help illustrate that flu can be serious and result in hospitalization and even death, but we can help protect ourselves and our families from these devastating outcomes by getting vaccinated.

4. Have conversations about the importance of community immunity 

Community immunity (also known as herd immunity) refers to when a significant portion of a community is vaccinated so that the spread of infectious diseases from person to person is greatly reduced. In your conversations with people who may be hesitant about flu vaccination, it can help to highlight how vaccination is beneficial not only to the recipient but also to others around them. Research shows that when people learn about community immunity, people are more motivated to get vaccinated. So explain to people that flu vaccination is a team sport!

5. Join our Flu Champions program!

Families Fighting Flu offers flu advocates four curated toolkits that include hardcopies of our most popular educational and promotional materials. Our Flu Champions use these materials to promote flu awareness and annual flu vaccination in their communities at health fairs, schools and universities, health departments, workplaces, and community events. If you are interested in getting involved in community-level flu education and advocacy, consider ordering one of these toolkits. And reach out to us if you’re looking for additional support!


You might also be interested in...

Impact Story: Commemorating the 20th Anniversary of Families Fighting Flu
Test and Treat to Protect Grandparents
5 Tips for Flu Prevention at the Workplace
Stay Informed
Sign up for our Weekly Flu News and quarterly newsletter, Fighting Influenza, to stay up-to-date on the latest flu news.


You are required to accept all of the terms and conditions in this License Agreement in order to receive a limited, non-exclusive, non-transferable, non-assignable, royalty-free license to use the FAMILIES FIGHTING FLU, INC. logo, displayed below (the “FFF Logo”), from Families Fighting Flu, Inc. (“FFF”). In order to accept these terms and conditions, you must click the “I Accept” button below.

  1. FFF hereby grants to you, and you accept, a limited, non-exclusive, non-transferable, non-assignable, royalty-free license to use the FFF Logo, which you may download and use solely in online and print earned media publications for a period of no more than six (6) months in the United States.
  2. You acknowledge that the FFF Logo is a valid trademark; that FFF is the sole owner of the FFF Logo; and that FFF retains all right, title, and interest in and to the FFF Logo. You agree that any and all use that you make of the FFF Logo, and any and all goodwill arising from your use of the FFF Logo, shall inure exclusively to the benefit of FFF.  You also agree that you shall not challenge the validity of the FFF Logo or FFF’s ownership or title thereto during the term of the License Agreement or thereafter.
  3. You agree that you shall use the FFF Logo only in the form shown above, and that you shall not alter, modify, change, or edit the FFF Logo in any manner.
  4. You acknowledge the valuable goodwill and reputation in the FFF Logo, and that it is essential that the high standards and reputation associated with the FFF Logo be maintained. You therefore agree to use the FFF Logo consistent with the highest standards of quality so as to protect and maintain the FFF Logo and FFF’s rights therein.
  5. FFF shall have the right to review and inspect your use of the FFF Logo at any time. FFF, in its sole discretion, may determine that you are not using the FFF Logo in an acceptable manner and require that you discontinue your use of the FFF Logo.  To the extent that FFF requires that you discontinue your use of the FFF Logo, you agree that you shall remove the FFF Logo from all online and print earned media publications as soon as practicable under the circumstances, and that you shall not use the FFF at any time in the future.
  6. You must include the following notice in connection with any use of the FFF Logo: “The Families Fighting Flu, Inc. logo is the registered trademark of Families Fighting Flu, Inc.”
I Accept